Summary of How to Connect in Business in 90 Seconds or Less

Use Rapport by Design to Become More Confident and Effective, and Make the Best of Every Business Relationship

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How to Connect in Business in 90 Seconds or Less book summary
A minute and a half: Sometimes that’s all you get to make an impression and, hopefully, a connection.


6 Overall

8 Applicability

4 Innovation

5 Style


Some people seem to shine in every social setting, making each individual they encounter feel like the most important person in the room. For many other people, meeting strangers and trying to make a good impression can be daunting – but it doesn’t have to be. Corporate consultant Nicholas Boothman explains that every meeting and every interaction contains an opportunity. Learning how to maximize that opportunity is crucial to success in business and in life. Boothman teaches the skills you need to forge instant connections, from making eye contact to smiling warmly and developing a firm handshake. He delves further into areas such as appearance, conversational style, and methods of giving and receiving feedback. Although the content is fairly elementary, getAbstract recommends this engaging, chatty book to anyone who wants to learn how to work a room.

In this summary, you will learn

  • How to make a first impression that works to your advantage;
  • How to use your body language, facial expressions, appearance and voice to convey the right message; and
  • How to connect with others instantly and build relationships.


“Muldoon’s Rules”
Francis Xavier Muldoon was the dynamic, successful advertising manager of Woman magazine in the U.K. His “Gospel According to Muldoon” is a set of relationship-building guidelines that includes the principle “first impressions set the tone for success more often...
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About the Author

Nicholas Boothman is the founder of the consulting company Corporate Images and author of How to Make People Like You in 90 Seconds or Less. He is also a popular speaker on connecting and building relationships.

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