Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the right approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. getAbstract recommends this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.
In this summary, you will learn
- How to deliver a crystal-clear message in half a minute flat
- How to find the right approach
- Why your appearance and delivery is as important as your message.
About the Author
Milo O. Frank has had a long career as an actors’ agent, director of talent and casting for CBS Television, writer/producer of both independent and MGM feature films, and vice president of production for Cinerama. He conducts communications seminars for government and business. He also wrote How to Run a Successful Meeting in Half the Time. He lives with his wife in Beverly Hills, California.
Comment on this summary
8 years agoI am attorney who first read this summary while waiting for my client prior to mediation of her case. The summary was clear and useful and it completely changed my mediation opening and the mediation itself. I will use this technique a lot.