Summary of How to Succeed in Business Using LinkedIn

Making Connections and Capturing Opportunities on the World's #1 Business Networking Site

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How to Succeed in Business Using LinkedIn book summary
A basic introduction to linking up with your network on LinkedIn, including detailed steps targeted to Internet novices.

Rating

6 Overall

8 Applicability

6 Innovation

5 Style

Recommendation

LinkedIn, one of the Internet’s top, business-oriented social networking sites, focuses on helping people build their professional connections for fun and profit. Authors Eric Butow and Kathleen Taylor provide detailed steps on how to use every feature, big and small, on the site. Supporting their instructions with numerous, helpful screen shots, they clearly explain how to exchange references, promote your company, set up a home page, look for employment, recruit new employees, establish and maintain your business network, and more. The book’s disadvantage is that Web site logistics change in an instant; its advantage is that it offers the immediate, hands-on information people want so they can create stronger networks. getAbstract reports that beginning networkers who want basic (actually, very basic), detailed instructions for using LinkedIn can link up here to get exactly what they need to know.

In this summary, you will learn

  • Why using LinkedIn is advantageous to your career
  • How to use LinkedIn to connect with colleagues, acquaintances, friends and even useful strangers
  • How to set up, build and take care of your business network
  • How to use LinkedIn to find a job or recruit an employee
 

Summary

Create an Account and Build Your Profile
LinkedIn’s Web site (www.linkedin.com) debuted in 2003, but really took off in 2007. The social network service offers business professionals a way to promote their companies, network with each other and build complete profiles to boost their Web...
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About the Authors

Eric Butow is a CEO and author of a dozen books. Kathleen Taylor is a co-founder of an executive talent firm.


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