Summary of How to Write a Business Plan

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How to Write a Business Plan book summary


7 Overall

8 Applicability

5 Innovation

5 Style


According to Antarctic explorer Roald Amundsen, “Adventure is just bad planning.” Adventure is certainly not a priority in business. To avoid it, all firms need a well-conceived, properly organized and expertly written business plan. A good business plan can help your business accomplish vital objectives, such as securing the financial backing you need to take your company to the next level or getting top dollar if you decide to sell the firm. Brian Finch, a seasoned business professional, has assembled a basic, practical – though list-heavy – book on how to write a concrete business plan to achieve maximum impact. Although he rightly remarks that “there is bound to be some repetition in your business plan, just as there is in this book,” getAbstract finds that rookie entrepreneurs will benefit from his savvy advice.

In this summary, you will learn

  • What the main goals of a business plan are,
  • How to prepare a business plan and
  • How to use your business plan to enhance your company.

About the Author

Brian Finch is an independent consultant and business book author. He served as development director at various large companies and as finance director for a bookshop chain he co-founded.



Fail to Prepare and Prepare to Fail
Before putting your business plan on paper, decide “What is the plan for and who is the audience?” Your answer will shape the plan’s emphasis and content. For example, if your goal is to raise capital from investors, the plan should focus on your firm...

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