Branding expert James Espey has seen and done it all over the course of half a century in the business world – including earning a Most Excellent Order of the British Empire (OBE) for his contributions to the whisky industry. He provides an all-encompassing report on the basics of a business career, from deciding which industry to enter and what occupation to pursue up to accepting your first board membership and eventually planning your retirement. Espey includes a variety of useful information and many colorful marketing anecdotes. These stand in contrast to the points when he bogs down in old jokes as he relates his life story. Experienced businesspeople may not learn much from this primer, but getAbstract recommends Espey’s comprehensive list of 100 tips to ambitious young people who may need a friendly mentor.
In this summary, you will learn
- How to plan your career,
- How to build your personal brand,
- How to handle yourself at work,
- How to succeed in your job and
- How to manage your retirement.
About the Author
James Espey is a marketing expert with experience in the grocery and liquor industries. He helped build several liquor brands, including Chivas Regal 18, Johnnie Walker Blue Label and Malibu. He is a recipient of an OBE – Most Excellent Order of the British Empire.
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Contained in Knowledge Pack:
Knowledge PackBrand Yourself!What do Starbucks and CocaCola have that you don’t? A brand name that generates business. So join the big guys: package yourself to sell.
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