Tired of schmoozing at cheesy networking functions? Would you rather strangle that next contact than give him your business card? Authors Melissa Giovagnoli and Jocelyn Carter-Miller offer a better way to do business. They advise you to build relationships for long-term mutual gain, not short-term self-interest. This shouldn’t be a revolutionary concept. But, as the authors persuasively argue, business relationships often suffer due to narrow, short-term thinking. While the authors occasionally repeat themselves, the writing is lively and full of concrete examples that can help you develop deeper business relationships. getAbstract recommends it to anyone who wants to develop more meaningful, productive connections for fun, profit and purpose.
In this summary, you will learn
- What networlding is;
- Why networlding demands hard work, open communication and honesty; and
- Which seven steps you can take to improve your networlding technique.
About the Authors
Melissa Giovagnoli co-authored The Power of Two and Make Your Connections Count. She is the founder of networlding.com, an online community for socially responsible businesspeople. Jocelyn Carter-Miller has been an executive and vice president and chief marketing officer of Motorola. She has an accounting degree from the University of Illinois and an MBA from the University of Chicago. Both authors live in Illinois.