Summary of Perennial Seller

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Perennial Seller book summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

8 Innovation

8 Style

Recommendation

Marketing expert Ryan Holiday sets out to show you how to create and market products that, like Star Wars or the iPhone, continue to earn money for years after they debut. The former head of marketing at American Apparel, Holiday says too many artists and entrepreneurs try to cash in on trends and fads, instead of pursuing the real earning potential in quality creations that will continue to resonate with future audiences regardless of how styles change. Holiday’s advice on creating a product isn’t as interesting as the rest of the book, offering mostly standard counsel to work hard and keep revising. However, in the second half of the volume, he gives readers original and pertinent advice, and offers quirky, inspiring ideas on do-it-yourself marketing and the importance of building a strong relationship with your fan base. getAbstract believes Holiday’s advice will encourage and assist entrepreneurs, marketers and artists.

About the Author

Strategist Ryan Holiday runs the firm Brass Check and is the former director of marketing for American Apparel.

 

Unfortunately, our contract with the publisher of this book does not allow us to distribute the summary in your country. This is a rare occurrence. We apologize for the inconvenience. Please click below for another edition of the book or feel free to download any other title.

Click here for another edition of this book.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category