Summary of Persuasion Equation

The Subtle Science of Getting Your Way

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Persuasion Equation book summary
The first rule of persuasion: If you’re not persuaded about the idea you’re advocating, you will never persuade anyone else.


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Persuasion dominates the world of business. Even office workers who are not in sales spend nearly half their time trying to persuade others, so you can imagine what salespeople have to do. Persuasion expert Mark Rodgers has nearly three decades of experience helping his clients get to “yes.” He shares his knowledge on how persuasion works and teaches you how to persuade others, one “nudge” or step at a time. getAbstract recommends this potent treatise to salespeople, entrepreneurs and anyone seeking to become more persuasive – including the parents of adolescents and teens themselves.

In this summary, you will learn

  • What persuasion entails,
  • What the “Persuasion Equation” means,
  • How the “Six Principles of Persuasion” work, and
  • What steps to take to activate the “Persuasion Action Plan” and the “Five-Step Persuasion Process.”


“Persuasion Fundamentals”
Success often comes down to your persuasion skills. You can’t persuade people every time on every issue, but you can build the skills to bring people around to saying “yes” more often. Persuasion is “ethically winning the heart and mind of your target.” Ethical...
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About the Author

Mark Rodgers is a principal partner at the Peak Performance Business Group.

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