Summary of Presenting to Win

The Art of Telling Your Story

FT Prentice Hall, more...

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Presenting to Win book summary
When you tell your story, focus on what you want your audience to do, and why. Show how they benefit to get your way.


9 Overall

10 Applicability

7 Innovation

10 Style


The lessons in this excellent book should be studied and applied by everyone who has to give presentations. In terms of audience connection and persuasive technique, Abe Lincoln must have known everything here (except, perhaps, the details of PowerPoint). And that’s good, because you don’t need anything new or fancy to give a great presentation, you just need a message and clear instructions on how to deliver it - so, here they are. The book is cleanly written with pop-out boxes, sample graphics and corporate examples. Anyone who ignores its powerful basic rules will fail at presenting. Failure means boring the audience and leaving them unconvinced and unwilling to hear more. This is your cure for those blues. The book’s flaw is the author’s tedious self-promotion, but he’s a former TV guy, so what the heck do you expect? The bottom line, getAbstract attests, is that what he says, you need to know.

In this summary, you will learn

  • how to prepare and deliver a professional presentation


The Audience
Most presentations fail because they are guilty of the "Five Cardinal Sins" of presenting: they are pointless, irrelevant to the audience, confusing, complicated and long. Since the goal of a presentation is to persuade - to move the audience from A to B - you must...
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About the Author

Jerry Weissman has coached the top brass at Yahoo!, Compaq, Intel, Intuit, Cisco Systems, Microsoft and almost 400 other client firms about how to do important business presentations and road shows that have raised billions in the stock market. He is a former news and public affairs producer for CBS Television.

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    Erica Rauzin 4 years ago
    Hi David - We will take another look at this abstract with your feedback in mind. Meanwhile, you might enjoy our other summary of a Jerry Weissman book, "The Power Presenter." Thanks for your note, E. Rauzin, Managing Editor, getAbstract
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    David Chard 4 years ago
    The summary really overlooks the author's key point: that getting your STORY clear is about 80% of success. Without a story any presentation will fail. Jerry spends a good deal of time and effort to hammer home this point...but this review has somehow missed that.

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