Coming up with a great idea is the first step. Communicating it convincingly to others is the next.
Martin Luther King Jr.’s “I Have a Dream” speech and Steve Jobs’s 2007 iPhone launch presentation followed a common blueprint that captured their audiences’ imagination. Presentation designer Nancy Duarte skillfully explores the architecture of these powerful orations by dissecting their structures. getAbstract recommends her astute findings to all budding speech writers and to anyone with an idea to communicate.
In this summary, you will learn
- Why your great ideas are futile if you don’t rally support for them
- Why you should use stories to communicate your ideas
- What format all great speeches and presentations follow
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