Summary of Speak Like a CEO

Secrets for Commanding Attention and Getting Results

McGraw-Hill, more...

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Speak Like a CEO book summary
Good leaders build emotional bridges with their audiences by telling stories that show they are as human as anybody else.

Rating

7 Overall

8 Applicability

4 Innovation

7 Style

Recommendation

As a television news anchor for 20 years, author Suzanne Bates understands the importance of communication. She takes a practical approach to this well-worn field, using examples from her own experience and stories about famous people. Some of her suggestions have appeared elsewhere, so the subhead saying that she is revealing top executives "secrets" may be somewhat of a stretch, but she succeeds in boiling down the information to several series of rules. Then she provides many numbered lists to help you remember the guidelines. getAbstract recommends this book as a good place to start if you are nervous about public speaking or new at making speeches, chairing meetings or standing up in front of a crowd.

In this summary, you will learn

  • How to present yourself to an audience
  • How to use the eight secrets of making a powerful presentation
  • How to hold meetings that work
 

Summary

Leading is Communicating
Business leaders spend much of their time interacting with others within their companies and communicating with the public. In fact, talking is what leaders do most, since "the leader’s job is generally not to do; it is to communicate what is to be done."...
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About the Author

Suzanne Bates was an award-winning TV anchor for 20 years. She is a member of the Leadership Council of Harvard University’s Center for Business and Government, and an Associated Press News Award winner.


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