Summary of Stand Out
How to Find Your Breakthrough Idea and Build a Following Around It
From STAND OUT by Dorie Clark. Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC
You can become a thought leader in your field, influence your industry and make a name for yourself. First, select the right niche.
Branding expert Dorie Clark shows you how to promote yourself and your ideas as she deftly guides you through the steps to becoming a recognized thought leader in your industry. Granted, plenty of self-proclaimed thought leaders already exist in every conceivable arena, and there’s little doubt that Clark will inspire more false prophets (so be careful who you share this with). But her manual also will motivate those with a genuine, burning desire to add real value to their fields. If you aspire to thought leadership, you’ll gain enormously from Clark’s step-by-step instructions, real-world insights and encouraging case studies – including her own remarkable story. getAbstract thinks this practical how-to manual can give readers the strategies and inspiration they need to promote their ideas.
In this summary, you will learn
- Why your career will benefit if you stand out from the crowd
- How to gain a reputation as a thought leader
- How your status as an expert can pay off
About the Author
Branding expert Dorie Clark went from an obscure, struggling independent consultant to an international author, speaker and thought leader by applying the principles in this book.
Comment on this summary
2 months agoThis is the first summary I've read on getabstract. My biggest challenge will be finding time and giving myself the space to apply Clark's principles.
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