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Take the Time to Understand

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Take the Time to Understand

Six Steps to Building Domain Expertise in a Complex Industry

Medium,

5 min read
5 take-aways
Audio & text

What's inside?

How can product designers just getting started in complex industries gain domain expertise?

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

Complex industries – including digital advertising, health care, government, education, and beyond – desperately need skilled product designers. How can you succeed in these industries if you lack domain expertise? Facebook’s vice president of product design, Margaret Gould Stewart, offers digital designers six practical and easy-to-execute methods for achieving domain mastery quickly. Stewart’s strategies not only show designers how to develop a personal knowledge base when mastering new fields, but also help them find innovative ways to improve the industry and its products for the end user. getAbstract recommends this article to digital-product designers and researchers entering or considering employment in new, complex industries.

Summary

Becoming an expert in a new domain isn’t easy, but several methods can help you master the basics quickly and learn how to find innovative ways to improve your products for the end users. Try these six strategies:

  1. “Do your industry homework” – Read books and articles or watch videos in which domain experts share their knowledge. Ask the specialists questions directly, if possible, either in person or online. Once you have built a list of resources, be sure to share it with colleagues who are also...

About the Author

Margaret Gould Stewart is vice president of product design at Facebook. Previously, she served as a user-experience executive at YouTube and Google.


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