Summary of The Brand Called You

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The Brand Called You book summary


6 Overall

7 Applicability

6 Innovation

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This guide book on achieving personal branding, or what used to be called name recognition, may be focused toward financial advisors and other types of consultants, but it contains useful guidance for any professional who needs to be remembered by potential clients and customers. Author Peter Montoya, who wrote this with Tim Vandehey, believes that everyone has a personal brand, that some people manage their brands and that to manage your brand effectively you have to be serious, deliberate and methodical. The book provides a step-by-step program supported with sound analysis and clear common sense to help anyone succeed in building a strong personal brand for career growth. finds that there is something in this metaphorical image-building manual for everyone. Even those who may find it a bit off-putting to objectify themselves like soap or some other commodity could benefit from these solid tips on individual image building. After all, people who affect your career are going to form opinions of you anyway - you might as well control those opinions as much as you can.

In this summary, you will learn

  • how to build yourself into a distinctive brand and manage your identity for the benefit of your business or career.

About the Authors

Peter Montoya is president of Peter Montoya, Inc., an agency devoted exclusively to the development and management of top personal brands. Tim Vandehey is an award-winning freelance marketing writer, author and journalist.



You as a Brand
What is a brand? A brand is a whole set of associations, expectations, memories and desires. A brand is powerful. When a young man named Ralph Lifshitz decided to establish his own high-end clothing brand, and to market it by associating it with a fantasy of yachting society...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Brand Yourself!
    What do Starbucks and CocaCola have that you don’t? A brand name that generates business. So join the big guys: package yourself to sell.

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