Summary of The Business Romantic

Give Everything, Quantify Nothing, and Create Something Greater than Yourself

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The Business Romantic book summary
Romantics see business as a quest for meaning and beauty, as well as for profits.


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Adventure. Mystery. Suspense. You don’t usually associate these words with commerce. Confirmed “business romantic” Tim Leberecht suggests that’s why workers are discontent. Many contemporary companies have eliminated emotion, ambiguity and sacrifice from the marketplace. Yet, deprived of a romantic quest for goals greater than profit, people may find that their work lacks meaning. Leberecht, chief marketing officer for the design firm NBBJ, suggests ways to nurture workplace passion, whimsy and beauty by using 10 “Rules of Enchantment.” His treatise is not a how-to; it’s a poetic meditation on the need for Byronic intensity amid financial transactions. At times, Leberecht waxes so poetic that he’s a little hard to parse. Even though he touts obscurity as a desirable value, he’s most persuasive when he’s talking, as usual, clearly and candidly. getAbstract recommends his off-the-beaten-path, thought-provoking approach to educators, entrepreneurs, consultants, executives who’d like to add a dash of romanticism to their companies and anyone who feels their work lacks it entirely.

In this summary, you will learn

  • How business romanticism can make work more meaningful
  • How to use 10 “Rules of Enchantment” to engage your employees and customers


The “Romantic Quest”
A great business should be rational, productive, efficient – and romantic. Unfortunately, the romantic aspect seldom comes to the fore. Traditionally, businesses try to strip romance from their cultures and focus on measurable qualities like productivity and efficiency...
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About the Author

Tim Leberecht serves as chief marketing officer of the design and architectural firm NBBJ. He is a two-time TED speaker and writes regularly for Harvard Business Review, Forbes, Fast Company, Wired, and other publications. Leberecht serves on the Values Council of the World Economic Forum.

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