Summary of The Business Romantic

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The Business Romantic book summary
Start getting smarter:
or see our plans

Rating

7 Overall

7 Applicability

8 Innovation

7 Style


Recommendation

Adventure. Mystery. Suspense. You don’t usually associate these words with commerce. Confirmed “business romantic” Tim Leberecht suggests that’s why workers are discontent. Many contemporary companies have eliminated emotion, ambiguity and sacrifice from the marketplace. Yet, deprived of a romantic quest for goals greater than profit, people may find that their work lacks meaning. Leberecht, chief marketing officer for the design firm NBBJ, suggests ways to nurture workplace passion, whimsy and beauty by using 10 “Rules of Enchantment.” His treatise is not a how-to; it’s a poetic meditation on the need for Byronic intensity amid financial transactions. At times, Leberecht waxes so poetic that he’s a little hard to parse. Even though he touts obscurity as a desirable value, he’s most persuasive when he’s talking, as usual, clearly and candidly. getAbstract recommends his off-the-beaten-path, thought-provoking approach to educators, entrepreneurs, consultants, executives who’d like to add a dash of romanticism to their companies and anyone who feels their work lacks it entirely.

In this summary, you will learn

  • How business romanticism can make work more meaningful, and
  • How to use 10 “Rules of Enchantment” to engage your employees and customers.
 

About the Author

Tim Leberecht serves as chief marketing officer of the design and architectural firm NBBJ. He is a two-time TED speaker and writes regularly for Harvard Business Review, Forbes, Fast Company, Wired, and other publications. Leberecht serves on the Values Council of the World Economic Forum.

 

Summary

The “Romantic Quest”
A great business should be rational, productive, efficient – and romantic. Unfortunately, the romantic aspect seldom comes to the fore. Traditionally, businesses try to strip romance from their cultures and focus on measurable qualities like productivity and efficiency...

More on this topic

By the same author

Ideas, Emotions, and Innovation
Ideas, Emotions, and Innovation
7
4 Ways to Build a Human Company in the Age of Machines
4 Ways to Build a Human Company in the Age of Machines
8
3 Ways to (Usefully) Lose Control of Your Brand
3 Ways to (Usefully) Lose Control of Your Brand
8

Customers who read this summary also read

Startup Life
Startup Life
7
The Nature Fix
The Nature Fix
8
Your Creative Career
Your Creative Career
7
How to Fix a Broken Heart
How to Fix a Broken Heart
9
Life Reimagined
Life Reimagined
8
Trash Talks
Trash Talks
7

Related Channels

Comment on this summary