Summary of The How of Wow

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The How of Wow book summary


7 Overall

8 Applicability

6 Innovation

8 Style


To deliver a memorable speech you need a combination of the right words and a great performance. Both are crucial, but performance often makes the difference between a mediocre presentation and an exceptional one. Author Tony Carlson has written a useful book on how to prepare and deliver a speech to achieve maximum impact on your audience. He covers all the details, from manuscript preparation to rehearsal techniques to post-speech follow-up. He writes in a witty, flowing style, and he includes invaluable anecdotes, useful checklists and a section on dealing with speechwriters. While "wowing" today’s skeptical audiences is no easy task, Carlson’s tips will help you get listeners on your side. getAbstract recommends this book to professionals who want to sharpen their speaking skills, speechwriters and anyone involved in corporate communication.

In this summary, you will learn

  • How to write a memorable speech;
  • How to avoid undermining your presentation;
  • How to prepare a speech manuscript; and
  • How to get the most out of practicing.

About the Author

Tony Carlson has 30 years of experience as a communications executive. He is an award-winning journalist, educator and writer. He works in corporate communications for a major Canadian company.



Speechifying, Branding and Leadership
Unfortunately, learning to give a good speech ranks pretty low on most executives’ priority lists. Good speakers are rare, perhaps because you need to display emotion in public to make a good presentation. Yet when you have the chance to deliver a ...

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