Summary of The Impulse Factor

Why Some of Us Play It Safe and Others Risk It All
An Innovative Approach to Better Decision Making

Fireside, more...

Buy the book

The Impulse Factor book summary
Do you take risks? Or are you more inclined to be cautious? Knowing your tendencies will help you make better decisions.


8 Overall

7 Applicability

9 Innovation

8 Style


Are you likely to risk everything for a potentially huge payout? Or do you tend to look for a “safe bet”? Nick Tasler, research director for a workplace learning and training firm, examines the psychological and genetic factors that shape these human tendencies. He says that people approach decisions from either a “potential seeking” or “risk managing” perspective, and explains that how you manage the strengths and weaknesses of your particular decision-making style determines the quality of your choices. Tasler proves himself a raconteur as well as a scholar. His book is a delightful smorgasbord of case studies covering a variety of people and organizations, from Bill Gates and Neal Cassady to the National Football League’s San Diego Chargers. getAbstract recommends this fascinating book to anyone who wants to understand and improve his or her decision-making style and abilities.

In this summary, you will learn

  • What genetic factors shape impulsivity,
  • How “functional impulsivity” and “dysfunctional impulsivity” differ,
  • What traits characterize “potential seekers” and “risk managers” and
  • How to make better decisions.


Impulsive Behavior: It’s in the Genes
Consider this experiment: A researcher offers subjects a choice between “two good deals.” The first deal is a chance to win a three-week trip to several European countries – but only if the subjects win a coin toss. The second is a guaranteed one-...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Nick Tasler is the research director for a business consultancy firm that routinely works with Fortune 500 companies. He is a regular contributor to

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category