Summary of The Internet Trap

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8 Overall

9 Applicability

7 Innovation

7 Style


McGill University associate professor of marketing Ashesh Mukherjee analyzes five significant online costs or problems that trouble Internet users. They are “too much temptation, too much information, too much customization, too many comparisons and too little privacy.” After presenting these issues, Mukherjee offers smart, practical solutions. getAbstract suggests stepping away from the screen and reading this book to anyone surfing the web. 

In this summary, you will learn

  • Why the Internet is so influential and beneficial,
  • What five costs or issues Internet users encounter, and
  • What you can do about these costs.

About the Author

Ashesh Mukherjee  is an associate professor of marketing in the Desautels Faculty of Management at McGill University. 



Everybody Is Online  

The Internet has become central to modern life. People use it to stay in touch with their colleagues, friends and family members. They shop. They research, plan and make investments. They join online communities. The Internet makes an astounding array of choices available: YouTube video clips, Netflix movies, Zappos shoes – and Amazon for nearly everything else.  

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