Review of The Medici Effect

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8 Overall

8 Applicability

8 Innovation

8 Style


In this fun, useful book, consultant Frans Johansson provides a lively, almost breezy, introduction to creativity, innovation and the interplay of ideas, disciplines and practices. It’s hard to imagine reading it without sparking new ideas and realizing how to generate even more. Those who know the field of creativity will find that many of Johansson’s ideas are familiar. Indeed, he refers to a number of major works, often encapsulating their insights or redeploying their examples or exercises. Nevertheless, the synthesis is entertaining and useful, and Johansson’s enthusiasm is infectious. getAbstract recommends his book to anyone interested in innovation or creativity. It is especially appropriate for those who are new to the field.

About the Author

Frans Johansson is a consultant, writer and entrepreneur in New York.


Johansson keeps the tone light. He skillfully avoids reaching for the profound even as he raises ideas and tactics that are wise and deep. That makes his prose readable, and his suggestions retain the feeling of being advice from a good friend rather than edicts from on high. He’s a practical author with an advanced understanding of the psychological dynamics of courage and innovation.

Johansson offers the following lessons and highlights:

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