Summary of The Power of Charm

How to win anyone over in any situation

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The Power of Charm book summary
Boost your charm to boost your business. Being attentive, supportive, warm and friendly is good for your bottom line.


7 Overall

8 Applicability

5 Innovation

7 Style


You could read Brian Tracy's basic handbook on charm in about an hour and come away with several elementary, but applicable, communication techniques. Even better, you can put his techniques to use immediately. Charm is the glue that unites the contents of this basket of basic communication skills and scraps. While it's a little gimmicky, the idea of being charming sounds just lovely. Co-author Ron Arden, a former actor and director, adds some solidity with valuable anecdotes about creating a stage presence. While parts of the content will seem familiar to you if you've already read a few books on interpersonal communication, this manual offers novices a fast overview and a good look at the basics. getAbstract recommends this useful book as a way to become charming without going to charm school.

In this summary, you will learn

  • How to use five methods for becoming charming
  • How to be a good listener
  • How to use body language and speech techniques to communicate more effectively


Be Charming
The best way to make friends is to interact with other people in ways that lead them to regard you as likable, memorable, influential and even charming. Charm requires "social intelligence," the set of abilities and understandings that help you function smoothly with...
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About the Authors

Success coach Brian Tracy has worked as a consultant, trainer and speaker for more than 1000 companies. He has written many bestsellers, including Focal Point, Eat That Frog! and Goals. Ron Arden is a former actor and director who now coaches professional speakers.

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