When Thomas Edison – who held 1,093 US patents and invented the light bulb – was young, he believed his father thought he was “stupid” and he heard his teacher say he was “addled.” But Edison never let mockery prevent him from developing his ideas. International business-development consultant Richie Norton, writing with Natalie Norton, explains why you should pursue your craziest ideas, no matter how stupid they may seem to others. Many brilliant new ideas initially seem stupid because breakthrough, creative ideas defy conventional thinking. Writing in a readable, engaging style, the Nortons highlight provocative examples of independent thinkers who turned supposedly stupid ideas into popular, profitable products. getAbstract recommends their inspiring manual to students of business history and ambitious iconoclasts. As Albert Einstein said, “If at first the idea is not absurd, then there is no hope for it.”
In this summary, you will learn
- How to develop your “stupid” ideas;
- Why the stupidest ideas can be the best ideas;
- How to beat the lack of time, experience and money – the “T.E.M. Gap”;
- How to build support with the “START” approach; and
- How to use the “New Smart.”
About the Authors
Richie Norton wrote Résumés Are Dead and What to Do About It. He is married to co-author Natalie Norton, a lifestyle photographer.
Comment on this summary
3 years agoAppears to be an informed way of formalizing an codifying inspiration. I'm interested to see how it applies to existing products in terms of augmenting features and increasing utilization and revenues.
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