Summary of The Power of Why
From THE POWER OF WHY by Amanda Lang. Copyright © 2012 by Lang Projects Inc. Reproduced with permission.
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Productivity depends on innovation. Innovation depends on intense curiosity – the quest to find out: “Is there a way to do this better/cheaper/faster?” This question prompted Jeff Bezos to create Amazon, Michael Dell to start Dell Computer and Niklas Zennström to organize Skype. Asking “Why” prompted Sean Moore to invent the Crescent Rod, a curved shower curtain rod; Chip Wilson to found Lululemon Athletica, a quality yoga clothing supplier; and four Harvard students to invent Soccket – a soccer ball that generates electrical power for poor families through kinetic energy. Business journalist Amanda Lang reveals how asking “Why?” can fuel innovation and promote a spirit of inquiry in your workplace. She offers valuable insights and excellent case histories. getAbstract recommends her findings to parents, executives, educators, and all those who want their organizations – or, for that matter, their kids – to be innovative and productive.
In this summary, you will learn
- Why innovation demands curiosity,
- How to foster curiosity among your employees so they ask “Why?” and “Why not?” questions,
- What primary attributes innovators share, and
- How to beat the seven primary myths about innovation.
About the Author
Award-winning journalist Amanda Lang covered business in North America for 20 years. She is the producer and anchor of Bloomberg North on Bloomberg TV Canada.
Comment on this summary
5 months agoVery good
5 months ago9/10
11 months agowonderful book
11 months agoInteresting, I started to read it with my mind in my day-by-day job, and I finish it thinking as a dad. And even if I get a lot, I have to encourage more “WHY”; from myself, the people that work with me, and from me kids.
12 months agoNice one!
12 months agoA very instructive book. Very helpful for teachers and parents.
12 months ago@ Fabian, yes it was a good read. Whilst the power of "WHY" has been well explained by the authour, there are limitations that are imposed by; 'societal', 'Corporate', 'Cultural' and 'Political' powers. Challenging those limitations could [sometimes] make us face severe issues. In business we always say; "of you want a change in business, get an internal sponsor"!
12 months agoInteresting read!