Summary of The Story Factor
First Edition: 2000
Published by Basic Books, a subsidiary of Perseus Books LLC
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Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories. Unfortunately, she is a bit heavy-handed on the "why" of storytelling, which she explains in depth in every chapter, and a shade light regarding "how" to accomplish her lofty goals. Simmons explains that telling people an engaging story is far more persuasive than reciting facts and figures, or showing a PowerPoint presentation. To illustrate her position, Simmons uses good stories and parables as examples. She describes the six categories of stories you can use to connect with and influence people, and she offers suggestions on how to become a prolific, entertaining storyteller. This is not a typical "how-to" book with lists of things to do, but it is instructive and useful. getAbstract recommends it to anyone who is interested in the art of persuasion or who loves a good yarn.
In this summary, you will learn
- How to use storytelling to motivate, persuade, influence and connect with other people;
- Why storytelling works better than other persuasive tactics; and
- How to tell stories that establish trust and connect emotionally.
About the Author
Annette Simmons is the founder of a consulting company that specializes in helping organizations increase their revenues through collaborative behavior. She is a public speaker and the author of Territorial Games and A Safe Place for Dangerous Truths.
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Contained in Knowledge Pack:
Knowledge PackBranding with StorytellingWrap a story around your brand and give it to your customer.
Knowledge PackLeading with StoriesUse the magic of `once upon a time´ to connect and teach.
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