Summary of Well Connected
An Unconventional Approach to Building Genuine, Effective Business Relationships
Copyright © 2010 Jossey-Bass, an imprint of John Wiley & Sons
Don’t cast a wide net. Use the right bait, one hook and land the big fish that will pay off.
As social networking is burgeoning, the art of building authentic, mutually beneficial relationships is dwindling. Gordon Curtis solves this dilemma with his “Right Person – Right Approach” method of networking. Identify “critical enablers” who are in a position to help you, use your contacts to get a referral and then offer something of value to entice them to your side. Curtis guarantees that his approach will enable you to achieve your business goals, whether you are looking for a job, seeking investment capital or trying to boost your sales. He cites clients’ case histories as do and don’t examples; they all enjoy life-changing success. Although getAbstract is skeptical about Curtis’s 100% success guarantee, the book provides solid networking fundamentals for anyone attempting to become “well connected.”
In this summary, you will learn
- Why assembling a huge, online network is not effective;
- How to define your objectives, identify “critical enablers” and get referrals; and
- How to use the “Right Person – Right Approach” method to achieve your goals.
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