Summary of What They Still Don't Teach You at Harvard Business School
Copyright © 1989 by Mark H. McCormack Enterprises, Inc.
Published by arrangement with The Bantam Dell Publishing Group, a division of Random House, Inc.
You have your education; you got your M.B.A. Now, here’s what you really need to know to sell, negotiate and communicate.
In this book, Mark H. McCormack draws on his experience as the head of a sports management company to provide some tips and techniques for selling, negotiating and managing. He presents a series of how-tos and recommendations, followed by several examples. The result is a well-organized guidebook to achieving success. The book’s easy-to-read, breezy style and McCormack’s personal touches make it an engaging and fun read. However, while the book claims to offer secrets and information that are usually not taught in school, most experienced businesspeople in any of the fields he mentions will be familiar with much of his guidance. It does mirror material that is widely covered in other books on the same topics. Still, McCormack’s book is a classic written in an interesting way, and his opinions and experiences contribute to its appeal. getAbstract recommends it to recent graduates, and others in sales and negotiations who seek some real-life expert advice outside the ivy-covered walls of academia.
In this summary, you will learn
- What you need to know in business that you didn’t learn in school (even Harvard)
- How to sell
- How to negotiate
- How to communicate
About the Author
Mark H. McCormack is the author of the classic What They Don’t Teach You at Harvard Business School, published in 1984. He is also the founder and chairman of a sports management company that represents top athletes, including golfers Arnold Palmer, Gary Player and Jack Nicklaus.
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