Review of Change by Design
Copyright © 2009 by Tim Brown. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
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Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown’s suggestions might seem familiar to those in the field, where IDEO’s techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who work with designers and to anyone interested in innovation and creativity.
About the Author
President and CEO of the award-winning design firm IDEO, Tim Brown advises senior executives and boards of Fortune 100 companies.
Comment on this recommendation
2 years agoIt's amazing how this summary alone can switch on and inspire creative thinking. As I read it I though of different approaches to logistics solutions in a climate of economic downturn. This abstract is to be read at least once a week. Thank you Tim Brown for getting the creative juice flowing. Natasia Mc Mahon (South Africa)
4 years agoEven though this approach is becoming common, I found this summary to be useful and valuable.I have adjusted my approach to problem-solving to incorporate these principles and techniques.
4 years agothe Design Thinking is the way to improve all the pieces that can be designed, it's a good point of view to start to do the things with the customer eyes.
5 years agoi enjoyed this.
8 years agocouldn't agree me. Also read Tom Peters stuff.