Review of Change by Design

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Rating

8 Overall

8 Applicability

8 Innovation

8 Style


Review

Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown’s suggestions might seem familiar to those in the field, where IDEO’s techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who work with designers and to anyone interested in innovation and creativity.

About the Author

President and CEO of the award-winning design firm IDEO, Tim Brown advises senior executives and boards of Fortune 100 companies.

 

Many authors presenting new programs for enhanced productivity or for new methods of problem solving write with evangelical fervor. They’ve found a new way to change your life, and they work to achieve your buy-in. Often the level of their fervor can be a measure of the uselessness of their ideas. Not Tim Brown’s. His approach to innovative thinking proves quietly exciting and, at times, revelatory. His useful and applicable take on innovation draws its inspiration from design; his name for this process is “design thinking.”

Brown is CEO and president of IDEO, an influential design firm whose work sets an industry standard. Brown makes a convincing case that innovation is the norm at IDEO. The company expects employees not just to come up with new ideas – which, as Brown points out, are cheap and easy to generate in isolation – but also to create new, workable solutions to real world problems. Brown’s and IDEO’s expectations that they can change the world are realistic because they’ve done it more than once. Brown’s tone, writing style and content expresses a passion for creation that never seems giddy or off-balance. getAbstract recommends his manual to designers, those who manage designers, and anyone interested in innovation and creativity will savor Brown’s worthwhile, eye-opening methods.


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    Natasia Mc Mahon 2 years ago
    It's amazing how this summary alone can switch on and inspire creative thinking. As I read it I though of different approaches to logistics solutions in a climate of economic downturn. This abstract is to be read at least once a week. Thank you Tim Brown for getting the creative juice flowing. Natasia Mc Mahon (South Africa)
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    Greg Groenmeyer 4 years ago
    Even though this approach is becoming common, I found this summary to be useful and valuable.I have adjusted my approach to problem-solving to incorporate these principles and techniques.
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    Pablo Isaac Villalva Sanchez 4 years ago
    the Design Thinking is the way to improve all the pieces that can be designed, it's a good point of view to start to do the things with the customer eyes.
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    Bryan Baranski 5 years ago
    i enjoyed this.
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    Patrick Brigger 8 years ago
    couldn't agree me. Also read Tom Peters stuff.