China’s consumer brands are in for a year of volatility in 2019. The country’s economy is on a downward slope, so consumers are likely to hold off on purchases. As a result, almost every brand will find itself under siege. Gao Ge, an analyst for business platform 36Kr offers advice on how to deal with a tougher environment, such as focusing on young consumers and new retailing. As a silver lining for domestic brands, she highlights the nation’s continued demand for homegrown brands. The article could be better structured, but Gao’s expertise will be helpful for anyone who wants to safeguard his or her business or investment in the Chinese consumer brand market.
About the Author
Gao Ge is an analyst for 36Kr. Founded in 2010, 36Kr aims to be a reliable start-up platform that provides the latest entrepreneurial information, technology news, and features services such as investment and financing docking, equity investment, and rapid financing.