China’s surge in mobile means the world’s largest e-commerce economy is quickly becoming fully digitized. Author Winston Ma, a managing director of China’s sovereign wealth fund, the China Investment Corporation, describes the country’s turbocharged mobile e-commerce market and its ongoing technological revolution. getAbstract recommends his eye-opening report to anyone doing business with China, anyone who wants to and everyone working in e-commerce.
In this summary, you will learn
- Why mobile e-commerce is burgeoning in China;
- How “online-to-offline” (O2O) transactions create synergies in e-retail, online banking and other services; and
- How major e-commerce providers are shaping the mobile marketplace in China.
About the Author
Winston Ma is a managing director of the China Investment Corporation (CIC), the country’s sovereign wealth fund.