Kua Kua groups – China’s new fad on social media platform WeChat – are chat groups where people gather to shower one another with praise. University students set up these groups to provide comfort as well as to vent and to entertain themselves. As the demand to hear compliments grew, online store owners began monetizing the trend. Cui Huiying is a reporter for Southern Weekly, which The New York Times considers to be “China’s most influential liberal newspaper.” For this article, Cui interviewed Kua Kua business owners, customers and culture observers to explore the phenomenon. Filled with intriguing stories and well-structured narratives, the report presents the origin of Kua Kua groups, explains how they work and digs into the social mind-sets behind their success.
About the Author
Cui Huiying is a reporter for Southern Weekly, one of the most outspoken newspaper in China which The New York Times has described as “China’s most influential liberal newspaper.”