Until recently, a low-price strategy worked just fine for China’s domestic smartphone manufacturers. But as the market begins to saturate, more and more Chinese consumers are willing to spend extra on additional functions and better quality as they replace their old phones. As a result of this “consumption upgrade,” China’s smartphone manufacturers are looking to re-establish their brands in the higher-end market. Beijing Business Today reporter Jin Chaoli explains how these companies are trying to tackle their competition. getAbstract recommends his article to marketers and anyone interested in Chinese consumer trends.
About the Author
Jin Chaoli is a reporter for Beijing Business Today. Sponsored by Beijing Daily Newspaper Group and issued nationwide every weekday since 1985, Beijing Business Today is the most-read economic publication in Beijing.