Chinese companies once regarded seeing their company logo flash on the billboards at New York City’s Times Square as an ultimate sign of success. But Chinese companies got richer, and ad agencies made Times Square ad placement easier. Now, Chinese ads flood Times Square’s billboards. Many of them are of questionable quality or purpose, and maybe Chinese ads have overstayed their welcome. Meanwhile, Times Square ads have become less prestigious – and thus less popular – in China. In this article posted on tech media platform All Weather TMT, staff writer Zhang Jilong describes the waning Chinese hype about Times Square advertising.
About the Author
Zhang Jilong is a staff writer for tech media All Weather TMT, an online media platform focused on the internet industry.