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Chris Anderson on Why Community-Driven Companies Will Always Win
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Chris Anderson on Why Community-Driven Companies Will Always Win


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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Cicero said, “We were born to unite with our fellow men and to join in community with the human race.” This compulsion may explain the recent swell of community-driven enterprises. In an interview with Ralf Dreischmeier of the Boston Consulting Group, entrepreneur Chris Anderson shares his firsthand experience of running a firm that has grown out of a community. getAbstract recommends Anderson’s unique perspective to fervent hobbyists seeking best practices for establishing a business with fellow enthusiasts.

Take-Aways

  • Community-driven companies thrive in an open-innovation environment.
  • When disruptive technologies cause fundamental industry changes, attempting to buck the trend is futile.
  • New technologies reduce barriers to entry, allowing more competitors – often amateurs – to enter previously inaccessible fields.

About the Speakers

Chris Anderson is the former editor-in-chief of Wired and author of The Long Tail. He co-founded 3D Robotics, a drone manufacturer. Ralf Dreischmeier is a managing director at the Boston Consulting Group’s London bureau.


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    J. L. 9 years ago
    Interesting view of community driven companies, one would assume they are self organizing given their interactive nature