Online retailing has an enormous impact on the way people around the globe make purchases. Experts agree that the volume of online shopping will continue to increase at tremendous rates over the next few years. Yet many businesses struggle to adjust while clinging to offline strategies long proven to be ineffective online. This lag between online retail practice and online retail reality creates opportunities for enterprising, Internet-knowledgeable businesses, and will make others obsolete. Internet psychologist Graham Jones explores shoppers’ online behavior, shows where many online retailers fall short and provides a practical business model for any type of company. This comprehensive how-to book is instructive rather than engaging, but getAbstract recommends Jones’s insights to anyone operating or investing in online retail.
About the Author
Graham Jones is a psychologist specializing in Internet usage and the author of 29 books. He is an associate lecturer at the Open University and a popular consultant and speaker.
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