Summary of Company of One
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Qualities
- Applicable
- Well Structured
- Concrete Examples
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Recommendation
Most companies want to get bigger and earn more. They hire more people, set up big offices and seek more buyers. A “company of one” stays small on purpose. In his bestseller, Paul Jarvis, a company of one himself, shows you how to start and run a small firm, though not necessarily a one-person operation. You can be a small group in a larger organization, but in a small firm, you know what your clients want because you talk to them. Jarvis alludes to one caveat: Staying small sounds ideal, but consider how much time you’d need for marketing, administration and such to live small and thrive.
About the Author
Paul Jarvis was a freelance designer/strategist for Microsoft, Yahoo, Mercedes-Benz, and other clients. He now teaches online classes, hosts podcasts and develops software from his island home off the British Columbia coast.
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