Livro
Comunicação Organizacional
Práticas, desafios e perspectivas digitais
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Recomendação
Em plena revolução digital, é impensável negligenciar a comunicação organizacional – em especial durante as crises que ameaçam a reputação das organizações na Internet –, afirmam os especialistas em comunicação digital Carolina Terra, Bianca Marder Dreyer e João Francisco Raposo. Eles oferecem proposições teóricas e práticas em uma coletânea cuidadosamente preparada com a participação de 17 profissionais da área, abordando temas relevantes para o setor em tempos de mudanças rápidas, instabilidade, imediatismo e a necessidade de relacionamento e transparência.
Resumo
Sobre os autores
Consultora em mídias sociais e RP digitais, Carolina Terra é também pesquisadora do grupo COM+ e professora na área de Comunicação na Faculdade Cásper Líbero e na USP. Bianca Marder Dreyer é professora de Relações Públicas na Faculdade Cásper Líbero e Membro do COM+, grupo de pesquisa em comunicação e mídias digitais da ECA-USP. Publicitário e especialista em Gestão da Comunicação Digital Integrada, João Francisco Raposo atua como pesquisador do Grupo COM+ da ECA-USP.
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