Summary of @MichelleObama
An Exclusive Look at How the First Lady Mastered Social Media
The Verge, 2016
Michelle Obama has masterfully used social media to bridge the divide between the White House and the public.
In this candid profile, The Verge’s Kwame Opam charts the social media successes of US first lady Michelle Obama – beloved for her wit, authenticity, and dedication to health and education initiatives. Citing viral campaigns that combined politics with popular culture, Opam pulls back the curtain on the digital strategy team responsible for crafting Obama’s online persona. He shows you a woman who believes in the power of conversation and asks whether talk is enough to generate meaningful change. getAbstract recommends this behind-the-scenes profile to brand managers, entrepreneurs, and anyone looking to strengthen his or her own social media presence.
In this summary, you will learn
- How US first lady Michelle Obama’s tenure coincided with the rise of social media
- Which digital media strategies Obama and her communications team employ to reach young audiences
- How they utilize social media in furthering Obama’s program initiatives
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