Summary of Behind the Cloud

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8 Overall

8 Applicability

8 Innovation

8 Style


Salesforce redefined customer relationship management (CRM) applications – and the entire enterprise application industry – for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, “without the complexities of installation, maintenance and constant upgrades.” In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler’s new volume is “the playbook for Enterprise 2.0.” Entrepreneurs and business leaders can learn much from this instructive company history.

In this summary, you will learn

  • How Salesforce became an industry leader and
  • How the company’s business strategies, captured in nine “playbooks,” can help your firm advance.

About the Authors

Marc Benioff is chairman and CEO of Salesforce, which BusinessWeek ranked as one of the “Top 100 Most Innovative Companies” in 2006. Carlye Adler is a journalist and writer.



Salesforce’s Extraordinary Journey
Within a decade, Salesforce grew from an internet start-up in a one-bedroom apartment on Telegraph Hill, San Francisco, to a global enterprise that generates revenues of more than $1 billion annually. The company has had a tremendous impact on the business...

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