Summary of Big Brown

The Untold Story of UPS

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Big Brown book summary
UPS set out to be the world's best delivery service – big ambition for a bunch of folks in dowdy outfits and brown trucks.


8 Overall

7 Applicability

7 Innovation

8 Style


The package delivery business is a huge industry that hinges on personnel and logistics, as author Greg Niemann explains in this informative, entertaining biography of the United Parcel Service. Niemann, a UPS career insider, explains how the company became a global leader. He gives credit to the values of its founder, Jim Casey, a hard worker from a humble background. Casey believed in strict routine, safety, precision, shared responsibility and fairness; he pioneered programs to distribute the company's wealth to his employees, while holding them to strict procedures. This absorbing corporate bio is more objective than you might expect, though clearly Niemann is a fan of Casey and UPS. getAbstract finds that his focus on Casey's entrepreneurship offers a fine example for anyone who is trying to make a company prosper.

In this summary, you will learn

  • How the United Parcel Service began;
  • How it became the world's largest package delivery service; and
  • How founder Jim Casey shaped its management system and pervasive corporate culture.


Delivering the Goods
United Parcel Service drivers are familiar figures in more than 200 countries. With their brown uniforms (first issued in the 1920s), UPS drivers are the public face of a company built on trademarked customer service. The brown-suited drivers learn to move quickly ...
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About the Author

Greg Niemann, a Southern California travel and outdoors writer, had a 35-year career with UPS, moving up from driver to West Coast editor of the company's publications and a frequent liaison to top management.

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Contained in Knowledge Pack:

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    UPS, FedEx and smaller services that move packages between neighborhoods and around the world compete in a booming industry. If you absolutely, positively have to read about it by morning...start here.

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