Malcolm Gladwell, who wrote The Tipping Point, has built an enduring brand as an author who teaches readers something new, helps them understand the world, encourages them to use their perceptual gifts, entertains them and provokes them to try new modes of thinking. He is reliable, consistent and unique – or he was unique before so many other writers started trying to copy him. The Gladwell method is straightforward. Each book is based on a thesis. In Blink, he argues that your instant or reflexive decisions can be “every bit as good” as your deeply considered choices and that your intuition can be as sound as or better than your most rigorous, logical processes. These propositions, like those at the core of his other books, at first appear to contradict popular wisdom. But Gladwell’s arguments aren’t all that counterintuitive. In fact, getAbstract finds, his books are so popular and his ideas permeate the culture so thoroughly, that once he explains a supposedly counterintuitive concept, it becomes conventional wisdom. As with Tipping Point, countless commentators cite his conclusions, thus making them more widespread and accepted.
About the Author
Malcolm Gladwell is a staff writer at The New Yorker. He is featured in three popular TED Talks and has written several other bestsellers, including The Tipping Point and Outliers.