Nielsen, a global information and measurement firm, conducts a quarterly online survey of consumers worldwide to assess their optimism, perceptions of job prospects, personal finances and spending plans. This latest edition shows global consumer confidence is back at prerecession levels. Readers should note, however, that in a web-based poll, results may represent the sentiments of a younger, wealthier cohort than those of a general population; in addition, participants report only “claimed behavior.” Nonetheless, getAbstract feels this succinct text and its useful graphics are valuable for businesses, marketers and retailers looking to keep their fingers on the pulse of the customer.
In this summary, you will learn
- Why global consumer confidence is increasing and
- Which regions and countries are the most and least optimistic about individuals’ financial prospects.
About the Author
Nielsen is a global information and measurement firm that advises businesses on consumer behavior.