Summary of Consumer Confidence

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Consumer Confidence summary
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Rating

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7 Importance

8 Innovation

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Nielsen, a global information and measurement firm, conducts a quarterly online survey of consumers worldwide to assess their optimism, perceptions of job prospects, personal finances and spending plans. This latest edition shows global consumer confidence is back at prerecession levels. Readers should note, however, that in a web-based poll, results may represent the sentiments of a younger, wealthier cohort than those of a general population; in addition, participants report only “claimed behavior.” Nonetheless, getAbstract feels this succinct text and its useful graphics are valuable for businesses, marketers and retailers looking to keep their fingers on the pulse of the customer.

In this summary, you will learn

  • Why global consumer confidence is increasing and
  • Which regions and countries are the most and least optimistic about individuals’ financial prospects.
 

About the Author

Nielsen is a global information and measurement firm that advises businesses on consumer behavior.

 

Summary

A worldwide survey of 30,000 individuals across 60 countries reveals that global consumer confidence has recovered to a point last seen in early 2007. Based on scores of above or below 100, which correspond to relative levels of optimism and pessimism, respectively, the Asia-Pacific region registers...

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