Author Madan Birla spent 22 years with FedEx, watching its culture of innovation develop as it applied new ideas in the marketplace. Birla’s fluid writing style and his first-hand observations and insights make this an exceptional corporate story. He knows the people who built FedEx at all levels, from delivery drivers to CEO Frederick Smith. Birla focuses his book on how FedEx became a leading innovator and reshaped the global airfreight business. While many corporations give lip service to innovation and employee development, Birla says FedEx delivers the real thing, and he provides rare specifics as he shows companies in other industries how they can replicate FedEx’s successes. getAbstract.com recommends this book for executives at all levels in large and small businesses. If you absolutely, positively must learn to innovate, this book delivers.
In this summary, you will learn
- How Federal Express created the international on-time shipping business;
- How the company grew and developed;
- How to use the five phases of building a culture of innovation; and
- What FedEx achieved when it built its "People, Service, Profit" culture.
About the Author
Madan Birla, now a corporate consultant, was with FedEx for 22 years. He was a member of the company’s long-range planning committee where he worked closely with CEO Fred Smith.
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Contained in Knowledge Pack:
Knowledge PackBrand Success StoriesIf you absolutely want your brand to be as well-known as Starbucks, drink up.
Knowledge PackCourier ServicesUPS, FedEx and smaller services that move packages between neighborhoods and around the world compete in a booming industry. If you absolutely, positively have to read about it by morning...start here.
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