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#Girlboss

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#Girlboss

Portfolio,

15 min read
10 take-aways
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What's inside?

She broke all the rules and worked her tail off. Now Sophia Amoruso’s Nasty Gal brand is worth millions.


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Sophia Amoruso founded the online retailer Nasty Gal at age 23. In this highly original, part biography, part self-help manual, she takes the tone of her older self speaking to her younger self. Her younger self could have used the advice. A rebel at heart, Amoruso spent her teenage years rejecting convention and living on the edge. Only her love of vintage fashion remained consistent throughout her vagabond life. She began the eBay store Nasty Gal Vintage as a one-woman operation in 2006. Two years later, she launched Nasty Gal’s website and, by age 30, she was the CEO of a company with revenues in the millions. She shares her story in quite a lively way and offers pithy advice for young women who hope to follow in her designer-heeled footsteps. Even if buy-low, sell-high is old hat, it’s always in style. getAbstract recommends Amoruso’s common sense, workable advice to start-ups, entrepreneurs, investors and every wannabe “#GIRLBOSS.”

Summary

An Unlikely Business Genius

Sophia Amoruso is founder and creative director of Nasty Gal, an online fashion retailer worth more than $100 million. She calls herself “a young, half-Greek Larry David in heels – incapable of hiding discomfort, dissatisfaction or doubt; inescapably myself; and often honest to a fault.” Her path to success bypassed all the normal routes. She was a troubled adolescent and a college dropout who bounced from one minimum-wage job to the next. She became a “#GIRLBOSS” by paving her own way, working hard, having fun, learning the rules and ignoring most of them. She prioritizes honesty and values authenticity over perfection. She questions what other people take for granted, is serious about her work and keeps her sense of humor.

Fiercely independent, Amoruso pushed forward even when she didn’t know which way to go. She believes every young woman should work hard and fight for what she wants. The Nasty Gal brand embodies Amoruso’s rebellious spirit and offers clothing for women who dress to please themselves and believe that “sexy” and “smart” fuel each other.

Nasty Gal Begins

In 2006, to get health insurance so she could afford...

About the Author

Sophia Amoruso is the founder and owner of the multimillion-dollar online retail clothing, shoe and accessory company Nasty Gal.


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