Summary of Googled

The End of the World As We Know It

Penguin Group (USA), more...

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Googled book summary
For Google’s founders, breaking the rules worked, but just look what they did to the mainstream media.


8 Overall

8 Importance

7 Innovation

9 Style


In this excellent study of the Google organization and its influence, ace media writer Ken Auletta combines Google’s history with an analysis of what its success means to traditional publications and their advertising. He uses his high-level access to media industry moguls and tech insiders to flesh out the story. Readers who have closely followed the shifting journalistic landscape won’t find surprises here, but for those seeking to make sense of shrinking newspapers and of all those ads in the right column of their Google search results, Auletta offers a thorough, absorbing backgrounder. getAbstract recommends his well-crafted book to investors and professionals seeking perspective on the changing media environment.

In this summary, you will learn

  • How Google rose to prominence,
  • How it is shaped by its corporate culture and
  • Why traditional media and advertising companies fear it.


A New Type of Media Company that Sells Metrics, Not Magic
Google is a great modern business success story. Founded by two young entrepreneurs in 1998, it has become one of the world’s richest, most powerful firms. Its revenues shot from $3.2 billion in 2004, the year of its initial public...
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About the Author

Ken Auletta has written the “Annals of Communications” column for The New Yorker since 1992. He is the author of eight books.

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