In this excellent study of the Google organization and its influence, ace media writer Ken Auletta combines Google’s history with an analysis of what its success means to traditional publications and their advertising. He uses his high-level access to media industry moguls and tech insiders to flesh out the story. Readers who have closely followed the shifting journalistic landscape won’t find surprises here, but for those seeking to make sense of shrinking newspapers and of all those ads in the right column of their Google search results, Auletta offers a thorough, absorbing backgrounder. getAbstract recommends his well-crafted book to investors and professionals seeking perspective on the changing media environment.
In this summary, you will learn
- How Google rose to prominence,
- How it is shaped by its corporate culture and
- Why traditional media and advertising companies fear it.
About the Author
Ken Auletta has written the “Annals of Communications” column for The New Yorker since 1992. He is the author of eight books.
Comment on this summary
By the same author
W.W. Norton, 2004
Contained in Knowledge Pack:
Knowledge PackBrand Success StoriesIf you absolutely want your brand to be as well-known as Starbucks, drink up.
Customers who read this summary also read
Sean V. Bradley