Summary of How Airbnb Designs for Trust

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How Airbnb Designs for Trust summary


7 Overall

7 Applicability

8 Innovation

7 Style


According to an old adage, “trust takes years to build, seconds to break and forever to repair.” So how did Airbnb co-founder Joe Gebbia surmount this truism to inspire people to open their homes to strangers? He designed a reputation system that builds trust among users. In his measured talk, Gebbia describes how great design can demolish barriers. getAbstract believes that with careful application, Gebbia’s clever trust model is replicable across myriad industries.

In this summary, you will learn

  • How co-founder Joe Gebbia came up with the concept for Airbnb,
  • How the firm’s founders built trust with design and
  • How business transactions within the sharing economy differ from traditional commercial transactions.

About the Speaker

Designer Joe Gebbia co-founded Airbnb and is the company’s chief product officer.



After graduating from design school, Joe Gebbia held a yard sale, where he struck up a conversation with a man looking for some art. The man was touring the country and didn’t have a place to stay that...

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