This lively, honest book is a pleasure to read and easy to digest. Journalist David Ropeik demystifies the common mental and social mechanisms humans use to evaluate danger. He explains how people often misrepresent and misunderstand possibly perilous circumstances and tells you how to weigh potential risk more accurately. Some explanations are too long and some “risk perception factors” are a bit similar, but, that noted, Ropeik’s many insights are so instantly applicable that any reader will find them useful. getAbstract recommends his book to anyone involved in risk management and social policy, and to all consumers of the news.
In this summary, you will learn
- How people evaluate risk,
- Why your perceptions are often wrong and
- How to think about potential hazards more accurately.
About the Author
David Ropeik is the co-author of RISK and has written for major metropolitan newspapers.
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MIT Press, 2009