Summary of Inside Yahoo!
Lessons from the Masters of Brand, Growth and Reinvention
It’s stock price might have fallen $200, but, hey, Yahoo! is still in business.
Inside Yahoo! presents a blow-by-blow chronology of the birth, ascension and downfall of a company that - in terms of business model and stock price - was the archetype of the ’90s dot-com. Readers will be hard pressed to identify any relevant fact or event from the life of Yahoo! overlooked by author Karen Angel. What is missed however, is meaty analysis: Did the hubris of Yahoo!’s founders contribute to the company’s reversal of fortunes? Angel doesn’t speculate. Nevertheless, getAbstract.com recommends her book for its comprehensive recounting of a business tale that truly captures the essence of the Internet boom.
In this summary, you will learn
- The history of Yahoo!, a prominent Web portal and one of the most high-flying stocks of the Internet boom;
- How the competitive pressures of the dot-com stock bubble encouraged Web portals to embark on money-losing enhancements, and
- How Yahoo! is attempting to survive by revamping its business model.
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