Summary of Let My People Go Surfing

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Let My People Go Surfing book summary
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Rating 

9 Overall

8 Applicability

9 Innovation

9 Style

Recommendation

In this memoir, Patagonia founder Yvon Chouinard lays out his unconventional business philosophy. The book – first published in 2005 and updated in 2016 with “10 more years of business unusual” – is a joy, but Chouinard only briefly addresses the main paradox in his business model: how to make sustainable gear affordable for the masses. Patagonia’s price tags are notoriously steep – $35 for a T-shirt or a pair of boxer shorts and $119 for a pair of jeans. Will consumers accustomed to fast fashion take Chouinard’s advice to buy a few high-quality garments and keep them for years? He’s an inspirational figure of great accomplishment, and his book includes wonderful surfing and climbing photographs, which few business biographies feature. getAbstract recommends this eccentric autobiography to managers seeking creative, sustainable approaches to commerce and to anyone who might enjoy the climb.

In this summary, you will learn

  • How Yvon Chouinard started the outdoor clothing company Patagonia,
  • How Patagonia pursues sustainability in its products and
  • How humanity can address climate change.
 

About the Author

Yvon Chouinard is founder and owner of Patagonia Inc., an apparel and sporting goods company based in Ventura, California.

 

Summary

An Unlikely Businessman

Yvon Chouinard was born in Maine in 1938 to a French-Canadian family. In 1946, his family moved to Southern California, seeking a climate that would be more agreeable to Chouinard’s tough, hard-working father, who suffered from asthma. The move was difficult for the young boy. He was short, had a feminine name, didn’t speak English and became a target of bullies. His parents moved him into a parochial school, where he was a D student.

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