Summary of Nuts!

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Nuts! book summary


8 Overall

7 Applicability

8 Innovation

8 Style


Kevin and Jackie Freiberg began studying Southwest Airlines when Kevin was a doctoral student. This lively, funny and, at times, moving book is full of information about the origins of Southwest Airlines, what makes it unique and how it fights hard to keep its family-based culture, despite having more than 33,000 employees. Wonderful stories told by employees, letters from customers and comments from other business leaders demonstrate the principles that the authors discuss. The book is divided into four sections, with the last looking at leadership in general and as practiced at Southwest. This book was originally published in 1996, but every word of it is perfectly applicable today. Southwest Airlines is still making a profit and growing where other airlines are losing money by the planeload. getAbstract recommends this entertaining account of how to operate a service-oriented company in a cutthroat industry.

In this summary, you will learn

  • Why it is often better to find a fresh path than to follow your competitors down a congested road;
  • Why employee attitude is more important than experience or skill;
  • How the “blame game” stifles vital innovation; and
  • Why letting everyone lead works better than using a top-down management style.

About the Authors

Jackie and Kevin Freiberg are the principals of a San Diego consulting group. The firm offers management advice to major organizations, including, of course, Southwest Airlines.



Fighting for Life
Southwest Airlines is known as a feisty, creative, lean, but profitable competitor in the difficult business of flying passengers. Its slogan, “The Low Fare Airline,” reflects its origins in the days when flying was a luxury few could afford, and it prides itself still...

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