Summary of Purpose Is the New Bottom Line

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Purpose Is the New Bottom Line summary
Social entrepreneur Casey Gerald’s “new playbook for change” will inspire budding entrepreneurs to take a leap of faith.


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In 2012, Harvard freshman Casey Gerald co-founded MBAs Across America, a program that offers free support to entrepreneurs around the United States. With all the panache and pacing of a seasoned preacher – and with some colorful language – Gerald describes his journey and depicts the trends transforming entrepreneurship that will lead to positive change. getAbstract believes that anyone with talent, vision and drive to change the world for the better should tune in to Gerald’s message.

In this summary, you will learn

  • What lessons about entrepreneurship Casey Gerald learned when he co-founded MBAs Across America
  • How some entrepreneurs find their purpose
  • How you can bring about positive change


In 2012, a group of four freshmen MBA students at Harvard Business School had a crazy idea. Rather than take the traditional path of interning at a big company such as Goldman Sachs for the summer, they would travel around America and help entrepreneurs bring their ideas to fruition. When Harvard rejected...
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About the Speaker

Strategy consultant Casey Gerald is the CEO and co-founder of MBAs Across America.

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